Branding · Personal project
La Esquinita de Papel

La Esquinita de Papel
A small, cozy bookshop with soul.
La Esquinita de Papel is a neighborhood bookshop conceived as an everyday refuge: a small, intimate and carefully curated space where time slows down. It is not just a place to buy books, but to discover, linger, observe and reconnect.
The brand conveys a sense of home, evoking a feeling of nostalgia and the pleasure of reading, of taking one's time. The naming reinforces the idea of someplace special, almost a secret corner you might stumble upon by chance and never want to leave.
Logo variations




Color palette
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rgb(246, 243, 236)
hsl(42, 36, 95)
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rgb(214, 199, 178)
hsl(35, 31, 77)
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rgb(141, 124, 106)
hsl(31, 14, 48)
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rgb(247, 236, 217)
hsl(38, 65, 91)
#6B6658
rgb(107, 102, 88)
hsl(44, 10, 38)
Brand typography
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Brand applications









