Branding · Personal project

La Esquinita de Papel

La Esquinita de Papel logo

La Esquinita de Papel

A small, cozy bookshop with soul.

La Esquinita de Papel is a neighborhood bookshop conceived as an everyday refuge: a small, intimate and carefully curated space where time slows down. It is not just a place to buy books, but to discover, linger, observe and reconnect.

The brand conveys a sense of home, evoking a feeling of nostalgia and the pleasure of reading, of taking one's time. The naming reinforces the idea of someplace special, almost a secret corner you might stumble upon by chance and never want to leave.

Logo variations

Framed logo of La Esquinita de Papel
Vertical logo of La Esquinita de Papel on dark background
Horizontal logo of La Esquinita de Papel
La Esquinita de Papel logo

Color palette

#F6F3EC

rgb(246, 243, 236)

hsl(42, 36, 95)

#D6C7B2

rgb(214, 199, 178)

hsl(35, 31, 77)

#8D7C6A

rgb(141, 124, 106)

hsl(31, 14, 48)

#F7ECD9

rgb(247, 236, 217)

hsl(38, 65, 91)

#6B6658

rgb(107, 102, 88)

hsl(44, 10, 38)

Brand typography

AaGoudy Old Style

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0123456789

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

0123456789

Brand applications

Bookshop storefront with the logo
Wrapped package with a brand sticker
La Esquinita de Papel business card
Mug featuring the La Esquinita de Papel logo
Paper bag with the logo
Illustrated bookmark
Hanging schedule sign with the logo
Printed purchase receipt
Tote bag with the logo