Personal project

Branding "Don Tostado"

Coffee cups with Don Tostado branding on top of an espresso machine
Illustrated Don Tostado logo featuring a mustachioed coffee cup on a pink background

Don Tostado

No pretenses. Quality, warmth and good vibes in every cup.

Don Tostado is a young, modern specialty coffee shop full of character. A bright space filled with soft colors, plants and graphic details that reflect its playful identity.

The place has a dynamic, laid-back vibe, with a carefully curated aesthetic where every corner invites you to stay: from the open layout to the small brand touches that make the space recognizable and with a personality of its own.

Here coffee is taken seriously, but without pretense: quality, warmth and good vibes in every cup.

Logo variations

Don Tostado logo on a cyan background

#C9FBF8

rgb(201, 251, 248)

hsl(176, 86, 89)

Don Tostado logo on a pink background

#FFCFDF

rgb(255, 207, 223)

hsl(340, 100, 91)

Don Tostado light logo on a dark navy background

#14005F

rgb(20, 0, 95)

hsl(253, 100, 19)

Brand typography

AaFunny Kids

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

0123456789

Brand applications

Don Tostado storefront with the brand logo on the window
Coffee cups with Don Tostado branding on top of an espresso machine
Don Tostado slogan: primero café, luego ya vemos
Don Tostado coffee bags: Original Classic, Hazelnut Chunk and Cinnamon Flavor on a café counter